In this issue of the CHATalyst:

Did you know you can drive your attendees to a particular topic?
Felix the Bot made registration super easy for Silicon Slopes
Emergency notifications help event attendees when they need it most

Did you know you can drive your attendees to a particular topic?

Pre-event notifications are invaluable in helping new users learn about the bot. At 42Chat, we've been working on creative ways to drive users to specific topics. The results have been amazing with a 24% increase in engagement and a 67% decrease in opt out!

Here’s an example we used for the American Dental Association:

Hi, this is Flossie! Are you packing for SmileCon? Did you know that you can text me for the weather, what you should wear, or any other event question?

In the case of SmileCon, this gentle nudge made Weather the #1 topic. What do you want your guests to ask about?

Felix the Bot made registration super easy for Silicon Slopes

Registration tables are time-consuming for staff and attendees, so if the Silicon Slopes Summit, one of the largest and most prominent annual business & tech events in the world, could divert half the crowd to electronic badges, that would be great, right?

Felix, the event's bot, sent registered attendees a day-of notification with a link to their badge or they could just ask Felix, "Where's my badge", and almost 96% did! For the event organizers and attendees, registration was an absolute breeze.

Further, once they were connected with the bot, most attendees–60%–kept using it. Felix answered their questions, connected them with exhibitors, and captured their phone numbers, which Silicon Slopes can use to deliver value all year long.

Emergency notifications help event attendees when they need it most

When a crisis happens, event organizers need to get information out fast.

Last week, an attendee at an event for one of our clients was assaulted on the street late at night. While the attack had nothing to do with the event, it was critical that attendees were immediately informed and event safety measures communicated. The bot stepped into action and sent a message to all 2,400 attendees.

The victim, who was far from home, faced unexpected expenses. To help, the event organizer created a GoFundMe campaign and shared the link through the bot. In the first 8 minutes, there were 304 click throughs to the page. In 24 hours, the link had a 70% click through rate and the campaign had already raised more than $20k. Now that's helpful and powerful!

42Chat